Lethal Mistake #7: Selecting the Wrong Prospects or Spending an Inappropriate Amount of Time Marketing to Each Group of Prospects

Not everyone on your mailing list will make a donation or a commitment so you must try to focus on those prospects that offer the greatest potential. Remember, the “80/20 Rule” applies to donors as well as respondents in other marketing campaigns. 20% of the donors will contribute 80% of the donations. Therefore, the correct … Continue reading Lethal Mistake #7: Selecting the Wrong Prospects or Spending an Inappropriate Amount of Time Marketing to Each Group of Prospects