Lethal Mistake #5: Failing to Adequately Explain Your Organization’s Mission and How the Proceeds from the Campaign Will Be Used

Donors should not be treated as “one and done.” Your first job is not to get a prospect to donate. It is to get them to believe. The following is what your donors need to believe in.  Prospects must believe in your organization’s mission; they must believe your organization is the best vehicle to fulfill … Continue reading Lethal Mistake #5: Failing to Adequately Explain Your Organization’s Mission and How the Proceeds from the Campaign Will Be Used