Lethal Mistake #4: Not Using All the Media at Your Command

Don’t assume there is a single medium such as social media, direct mail, advertising or e-mail that will work perfectly all the time for all campaigns and under all circumstances for every audience. Each campaign is unique, here’s how to make yours personal and more effective. Learn about your audience and then target your campaign … Continue reading Lethal Mistake #4: Not Using All the Media at Your Command