Fundraiser’s Guide to Avoiding the 25 Lethal Mistakes That Sabotage Your Fundraising Efforts Fundraiser’s Guide: Avoid These 25 Lethal Mistakes Lethal Mistake #1: Not Having an Effective Fundraising Plan (Part 1) Fundraising Plan: Crafting The Message Fundraising Plan: Implementing the Plan Fundraising Plan: Key Components Lethal Mistake #2: Under Investing in Your Fundraising Efforts Lethal Mistake #3: Not Using Technology to Your Advantage Lethal Mistake #4: Not Using All the Media at Your Command Lethal Mistake #5: Failing to Adequately Explain Your Organization’s Mission and How the Proceeds from the Campaign Will Be Used Lethal Mistake #6: Being Vague When Discussing How the Funds Are Going to Be Used Lethal Mistake #7: Selecting the Wrong Prospects or Spending an Inappropriate Amount of Time Marketing to Each Group of Prospects
